Build a Brand That Connects

Your brand is more than a logo. It’s the reason people choose you instead of the next option.

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Website first impressions happen this fast

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Brands that stay consistent earn more

The psychology of branding

People judge in 0.05 seconds. They trust brands that show up the same way every time.

How I put psychology to work

Discovery — Think of it as brand therapy. I ask the questions that get real answers.
Strategy — No jargon. Just a sharp plan for how your brand should look and sound.
Design — The fun part: visuals that make people remember you for the right reasons.

The result: branding that doesn’t just look good. It works because it’s built for the way people decide.

Refresh or Rebrand? Let’s Find the Right Fit

Sometimes your brand just needs polish. Other times it needs a whole new engine.

Do you need a brand refresh?

Your logo still holds up, but everything else feels a little… off. Outdated colours, inconsistent typography, visuals that no longer reflect who you are. A refresh keeps what works and refines the rest — tying it all together into a clear, cohesive identity.

This feels like you? Let’s go →

Or a Total Rebrand?

If your business has evolved, expanded, or outgrown its original identity, it’s time for a reset. A rebrand gives you a new look and feel, backed by strategy, not guesswork.

Let’s build the brand you actually want →

my process

Clear steps. No jargon. A process that gets you to a brand that feels like you.

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We start with questions. Your goals, your audience, what drives your business.
I research your competitors to see where you fit, and where you can stand out.
I look at the psychology behind how people see, trust, and decide.
We build a shared Pinterest board to capture visuals, tone, and direction.

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This is where ideas take shape. I explore type, colour, symbols, and language.
Concepts are built around strategy, not guesswork.
The strongest directions are shared so you can see where your brand could go.

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Together, we shape the chosen concept into something that feels right.
You’ll have three rounds of changes to refine the design – enough to explore and polish without dragging the process out.
I make sure the final look works across digital, print, and social.

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You walk away with a full brand kit: logo files, colours, typography, and guidelines.
Templates for documents, social posts, or proposals are included.
Everything is ready for launch, so your brand feels consistent from day one.

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What’s Included?

Brand Discovery, Research & Moodboarding
Typography & Colour System
Custom Patterns, Illustrations & Motifs
Brand Guidelines (How to Bring It to Life)
Rebrand Only: A Fresh Logo with Variations & Icon

Plus 8 points of design work of your choice

Pick and mix any combination of 8 points from the list below.

For Print

Letterhead · 1pt
Business card · 1pt
Gift card · 2pt
Label/sticker · 2pt
Thank you card · 2pt
Invitation · 3pt
Brochure/flyer · 5pt

For social media

Cover image · 1pt
Post templates x10 · 5pt
Stories templates x2 · 1pt
Reels cover x2 · 1pt
Instagram gifs (3) · 3pt

For web

Email signature (static) · 1pt
Email signature template · 3pt
Invoice template · 1pt
Quote template · 1pt
Pricing list · 1pt
Service guide · 5pt
Presentation template (5 slides) · 4pt
Lead magnet · 6pt
Icons (set of 6) · 3pt
Podcast art · 4pt

Note for clients

If you’d like more than 8 points, just let me know and I’ll quote the extras separately.

Start your project today

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